It seems there is life after Peter Drucker and the Competitive Advantage approach to deliver innovation strategies to companies:
In the next posts you’ll find a list of books that I’ve been reading this summer and that address innovation quite differently to what I had previously known:
No. 1. — W. Chan Kim & Renee A. Mauborgne’s well known Blue Ocean Strategy (2004)
Already a classic and at the same time a fantastic and motivating book to help you start doing things differently at your company.
Don’t miss the third part of the book, about the execution of the strategy, with the outstanding Fair Process and the astonishing Tippint Point theory, first exposed by Malcolm Gladwell.
You can find the book at: http://harvardbusiness.org/product/blue-ocean-strategy-how-to-create-uncontested-mark/an/6190-HBK-ENG
[...] the Blue Ocean Strategy can provide extraordinary [...]